Arcterio

Client

Arcterio

Year

2023

Tags

BRAND STRATEGY, WEB DEVELOPMENT, STATIONERY, PROMOTIONAL MATERIAL

Sophistication Through Meticulous Simplicity 

The architectural industry in South Africa has several key players operating in the commercial and residential sectors. The industry market size is expected to grow as the demand for commercial and residential properties increases. Arcterio provides unique high-end homes for clients who value aesthetically pleasing and functional living spaces. 

Arcterio's foundation lies in robust design principles and close collaboration with other professionals to effectively convey and articulate the client's needs. Mrs. Dos Santos is an attentive listener who can transform client ideas into tangible realities. Her practical approach and expert insights empower clients to make informed decisions in the project's development, ensuring the realization of the project's vision.

Space Designed For Living  

The project was a minimalist evolution of the existing brand identity, whose heritage we sought to respect and retain in certain aspects. The main goal was to retain the contrast and asymmetrical balance in the existing identity and translate that into the updated identity. The result is a bold brand identity that expresses its positioning and premium offering through clear messaging, a custom wordmark, and an elegant new abstract "A" icon. 

The rebrand allowed us to develop a clear strategy to support Arcterio across different platforms and activities, such as the website, branded stationery, campaign collateral, and company profiles.