Ludada & Associates Orthopedic Services (LAOS)

Client

Ludada & Associates Orthopedic Services (LAOS)

Year

2022

Tags

3D, CONCEPTS, BRAND, KEY VISUALS

Prevention is Better Than Cure

The majority of individuals are unaware that diabetes-related lower limb amputations can be avoided with the right medical care and screening. Most people cannot afford the cost of rehabilitation because of things like geography and the expensive price of high-quality orthotics and prosthetics. To address this problem, Ludada & Associates Orthopedic Services has set out on a mission. They came to us for assistance in creating a brand strategy that would convey their strategy to protect both people and the environment. By recycling high-quality devices to cut down on waste, the LAOS business model aims to increase access to inexpensive rehabilitative devices.

Sustainability At The Core

The business's mission of providing sustainable rehabilitative healthcare served as inspiration for the identity. The end product is a mark that depicts an amputee as an infinity symbol. The symbol represents the convergence of their patient-centered approach and environmental sustainability drive. We also created additional visual assets to brand their launch campaign, website, and communications collateral for their Device Buy-Back program. The creative direction of "Bold Simplicity" served as the unifying theme for all the content produced. Brand positioning, brand identity, stationery, sales support materials, and signage were among the deliverables. Testimonial.