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Occupational
Justice
Hub

More than 30% of teen girls who fall pregnant, fail to return to school and 65% of these are unintended pregnancies.

Recovering Stolen & Lost Futures 

Research on teenage pregnancy shows that coercion or rape of young girls is a frequent cause of unintended pregnancy. Teen pregnancy continues to be a significant contributor to child mortality and the cycle of poverty, according to studies by the WHO. The Occupational Justice Hub is a non-profit organization that aims to overcome the stigma associated with young pregnancy by providing teens with personalized counseling and guidance. We collaborated with the organization to create a distinct visual identity for their cause as well as an online presence.

Journey & Direction 
Personalized & Compassionate 

Using abstract organic shapes, we created a logo for them that portrays adults' protective role in the lives of children. The base of the creative direction is made up of abstract shapes and a fingerprint motif, which alludes to the individualized nature of the organization's work. In addition to a presentation, a brochure, and other social media branding materials, we created a website to give them a conduit to further their initiative and fundraising objectives.


Client

Occupational Justice Hub


Year

2022


Tags

3D, CONCEPTS, BRAND, KEY VISUALS
 

Effective brand strategy, supporting business growth.


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