Occupational Justice Hub
November 2, 2021
265 Energy
November 2, 2021Usinga Meats
Tapping into the customer need and nostalgia to stand out in a crowded market.
The South African processed meat market is a crowded one, making it a highly competitive one. to guarantee that you stand out from the variety of options available to your customers, just as in any other business, clarity around your value proposition is essential. usinga meats is an air butchery that provides its customers with convenience and affordability. together, we created a unique brand strategy and identity for their product packaging and delivery service.
A Tribute to Cultural Symbolism
Usinga is a zulu phrase generally understood to refer to something that evokes deep feelings of satisfaction. therefore, we decided to create an identity that was influenced by the geometric forms found in traditional zulu attire. bold geometry and colors were used to create a unique image for the brand. brand positioning, brand identity, and product packaging were among the deliverables.
Client
USINGA MEATS
Year
2022
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